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Influencer marketing in B2B

Posted by Chris Manns on 17-Aug-2017 16:00:00

Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)

Topics: B2B, B2B Influencers, Influencer marketing