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3 Tips For Integrating Global B2B Marketing

Posted by Kenneth Connolly on 08-May-2015 09:04:00

Operating a multi-national organisation is challenging at best, but when it comes to marketing such a business, miscommunication and unrelated activity can seem like an insurmountable hurdle. With marketing, branding, social media and many other teams sometimes spread across multiple countries and even continents, a unified approach can be difficult to implement – especially in regards to what determines a qualified lead and what metrics are being measured. So, to help with this ever-increasing headache, I’ve simplified the whole process.

Topics: B2B marketing, global b2b marketing, international marketing