In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].
In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].
Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing
How to choose the right accounts for your ABM
Fine-tune your ABM programme for success
5 reasons to consider an agency over in-house resource or recruitment
The 5 pillars of an outstanding B2B marketing plan
Inside two award-winning B2B campaigns – the B2B Marketing podcast with Really B2B