Are you getting the best from your B2B marketing automation tool?

Posted by Kenneth Connolly on 23-Sep-2016 16:00:00

There are nearly 11 times more companies with marketing automation today than there were in early 2011[i]. And yet, 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential[ii].

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Topics: B2B marketing, B2B Marketing Automation, Marketing Automation, b2b marketing automation software

Marketing Automation: The Marketer's Perpetual Motion Machine

Posted by Ash Chandler on 06-May-2016 17:10:00

When Leonardo da Vinci first thought of his perpetual motion machine and drew his 'Study in Perpetual Motion', he was trying to solve one of the greatest achievements in physics.

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Topics: B2B Marketing Automation, Marketing Automation, b2b marketing automation software

B2B Marketing Automation... Have You Got the Inside Knowledge?

Posted by Kenneth Connolly on 05-Feb-2015 15:41:00
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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

B2B Marketing Automation: How to Create the Perfect Landing Page

Posted by Kenneth Connolly on 29-Jan-2015 17:27:00

As shown previously in our B2B marketing automation infographic, the process of automating marketing operations may not be as simple as some first thought. In fact, the initial set up of a campaign in a marketing automation tool can actually be quite resource-intensive.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

What can IKEA teach us about B2B lead nurturing?

Posted by Kenneth Connolly on 27-Jan-2015 16:19:00

I recently recalled a childhood memory of being dragged along by my parents when they went to buy furniture for our house. The cavernous warehouse-style shops were filled with ‘scenes’ like living rooms and bedrooms and sometimes kitchens too. Once in this environment, my curiosity would get the better of me and I would run from one stand to the next, jumping on beds, laying on sofas and generally causing mayhem. With me otherwise engaged, my parents had the freedom to explore the items for sale in the store. However, due to its size (and the amount of products on offer), they typically drifted along an unplanned route in a trance-like state. This shopping experience meant many things caught their eye, but they rarely fully engaged, and ultimately they bought nothing.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Lead Nurturing

Could B2B marketing automation mean the end of the human marketer?

Posted by Kenneth Connolly on 20-Jan-2015 15:25:00

The automation of processes generally means the loss of jobs and the dehumanisation of organisations – especially in factory settings. But, what if there was a technological solution that worked hand-in-hand with human operatives and helped to save time and money that could be re-invested into other areas of the business? Well, thankfully there is.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

[INFOGRAPHIC] How to generate B2B leads with marketing automation

Posted by Kenneth Connolly on 08-Jan-2015 18:05:00

Unsure about whether marketing automation software is right for your business? See the infographic below to learn how the help of automated processes can improve the efficiency of your marketing at each stage of the sales funnel and, ultimately, increase business revenue.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

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