Never Forget That Size Matters in B2B Marketing Blogs

Posted by Kenneth Connolly on 03-Aug-2017 11:00:00

As marketers, we are all aware that companies which use blogs get 67% more leads than those that do not[i] - that’s a given. But, when it comes to ideal lengths of posts, there seems to be a huge lack of consensus. Some people say that 2,000+ words generates the best results, whereas others suggest less than 500 is the target. So what’s the answer? Well, we’re not so bold as to suggest we have the answer. However, we are able to offer some advice and guidance on choosing the length that suits you.

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Topics: b2b marketing blogging, marketing blog length, b2b marketing blogs

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