Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Prove the value of your B2B marketing to the board

Posted by Harriet Terrill on 27-Oct-2020 13:47:14

It can be difficult enough to secure marketing budget – even when things are good. Given the year we’ve had and the imminent tightening of purse strings, things could get even harder for marketers. Thankfully though, there’s a glimmer of hope. 

Topics: B2B Marketing ROI, B2B Marketing Agency, B2B Marketing Resources, Marketing Budget, B2B Marketing C-Suite

B2B Marketing Budget – How to Secure Yours

Posted by Kenneth Connolly on 02-Oct-2015 17:20:00

Update: On average, 28% of a marketing budget is allocated toward content. Those that see the most success, however, allocate 42% - contentmarketinginstitute.com (30 September 2015)

Topics: B2B, B2B marketing, b2b budget, b2b marketing budget, Marketing Budget, B2B Marketing Plan