Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Personalisation and segmentation: The extra push for your emails

Posted by Josh Tyler on 26-Nov-2019 09:00:00

 

To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?

Topics: marketing leads, B2B Segmentation, B2B Marketing Personalisation, b2b marketing emails, multi channel b2b marketing

8 tips to optimise your B2B database for 2020

Posted by Gemma Roalf on 18-Nov-2019 12:48:13

No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver.

If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume - the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…

Topics: B2B Marketing Data Analysis, b2b marketing challenges, B2B Marketing Metrics, marketing leads, multi channel b2b marketing, b2b data audit, b2b marketing analytics, data optimisation

Bringing Dead B2B Marketing Leads Back to Life This Halloween…

Posted by Kenneth Connolly on 28-Oct-2016 16:30:00

Taking its name from an ancient ritualistic feast called ‘All Hallows Evening’, Halloween is the one night of the year when the spirits of the dead can return to earth. So, as the streets fill with devilish ghouls, wicked witches, hideous monsters… and a lot of kids dressed as Harry Potter, ask yourself what you can do to breathe life back into your dead B2B marketing leads.

Topics: B2B marketing, B2B marketing leads, dead b2b marketing leads, marketing leads