Devices, technology, mass media and the modern human attention span means that the world is ever-changing. But, why is this such a big deal for B2B marketers? Well, by the time you’ve planned to react to the latest news or industry developments, they’ve already changed again and you’re left out in the cold and out of touch. Traditionally, marketing has been about best-practise planning and implementation, which is still valid today. However, its lack of fluidity means that in many instances, it’s simply unable to react quickly enough to the changing landscape. The fact of the matter is that in order for marketers to keep up and continue generating results, a paradigm shift is needed. So what’s the solution? The answer is agile marketing.