Devices, technology, mass media and the modern human attention span means that the world is ever-changing. But, why is this such a big deal for B2B marketers? Well, by the time you’ve planned to react to the latest news or industry developments, they’ve already changed again and you’re left out in the cold and out of touch. Traditionally, marketing has been about best-practise planning and implementation, which is still valid today. However, its lack of fluidity means that in many instances, it’s simply unable to react quickly enough to the changing landscape. The fact of the matter is that in order for marketers to keep up and continue generating results, a paradigm shift is needed. So what’s the solution? The answer is agile marketing.Read More
If you are looking to increase B2B leads, sales and revenue using an inbound marketing strategy, then there’s a few things you need to be prepared to do – the most important of which is react to real-time triggers.
I was having dinner the other night to celebrate a friend of ours landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous! The other was that my friend appears to have spent much of his first month as a senior sales executive for a tech company doing what sounds suspiciously like low-level lead qualification.