Nearly half (44%) of people are willing to pay a premium of more than 5% for a better customer experience - Oracle

In a blog about B2B marketing responsiveness, the statistic above may seem slightly out of place, but that’s not strictly the case. The fact is, in today’s modern world, if your buyers don’t get the service or user experience they are looking for, they’ll simply go to one of your competitors. And what does this have to do with responsiveness? Well, the user-experience they desire so badly will be based around their engagement with your business via various communication channels such as the website, emails, social media etc. If your marketing doesn’t respond to their needs or the device they’re using, they’ll be sure to quickly find an organisation that can.