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Why sales and marketing are no longer separate entities

Posted by Jade Parkinson on 06-Feb-2020 11:01:53

Gone are the days of the marketing team one side of the room and sales the other, only speaking to pass over leads. We have reached an age where we need to work smarter to see increased results. Enter, "SMARKETING"...

Topics: B2B Lead Generation, B2B Sales and Marketing, smarketing, sales and marketing alignment