The Seven Deadly Sins of Social Media

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Having been reduced to the seven that we know today by Pope Gregory late in the sixth century, the seven deadly sins are a list of rebellious tendencies that afflict fallen humanity. Committing any of these sins will result in eternal damnation (at least in a religious sense). 

Thankfully then, we’re talking about the seven deadly sins from a B2B social media marketing viewpoint as opposed to a religious one. Committing any of these sins may not cause you to spend eternity in hell, but it will definitely affect your ability to achieve good engagement levels, increase your conversion rates and generate more high-quality leads and customers.

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Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

The Seven Deadly Sins of Social Media (INFOGRAPHIC)

Posted by Kenneth Connolly on 28-Oct-2015 16:00:00

Check out our Seven Deadly Sins of Social Media blog post to find out how committing any of these social media sins can affect your B2B engagement and conversion rates.

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Topics: B2B social media marketing, B2B marketing, social media marketing, B2B Social Media

Top 10 B2B marketing Twitter profiles you should follow now

Posted by John Hatton on 23-Jul-2015 16:07:00

In today’s hectic culture where the phrase ‘time is money’ has almost replaced ‘goodbye’, Twitter’s provision of bite-sized information streaming between marketers, their peers, industry leaders, clients and leads has become an essential B2B marketing tool. It’s hard to imagine how people ever got on without it.

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Topics: B2B social media marketing, B2B marketing, social media marketing, b2b social marketing, b2b twitter marketing

B2B Demand Generation Series Part II – Conquering Social Media

Posted by Kenneth Connolly on 12-Mar-2015 17:01:00

B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73%Newbreedmarketing

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Topics: B2B Lead Generation, B2B marketing, social media marketing, B2B Social Media, B2B Demand Generation

Do you need a B2B social media marketing manager?

Posted by John Hatton on 16-Oct-2014 17:34:00

Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.

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Topics: B2B, social media marketing, B2B Social Media, B2B Marketing Agency, Marketing Agency

How To Effectively Distribute B2B Content via LinkedIn

Posted by Aimee Binstead on 19-Nov-2013 13:55:00

I was recently in a position where a client told me, “I need to get more connections on LinkedIn”. My response to this was, “Ok, what is the goal of increasing your connections?” The reply – “I don’t know, I’ve just been told I need more connections”. After further discussion it emerged that driving traffic to company content and the website was the real aim of the LinkedIn strategy. My client believed an increase in connections would help reach this goal and justify that social media activity as being successful. What this highlights, is that those responsible for B2B marketing and business growth are misunderstanding how to effectively utilise LinkedIn for content distribution. As quoted by CMI and MarketingProfs in their 2013 B2B Content Marketing report, “83% of B2B marketers use LinkedIn to distribute content’. What this statistic doesn’t answer though, is whether that content is being distributed effectively and to the right people, ultimately achieving ROI.

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Topics: B2B Content Marketing, B2B marketing, social media marketing, B2B Social Media, LinkedIn

B2B Inbound marketing with real-time triggers

Posted by Kenneth Connolly on 25-Jan-2013 09:05:00

If you are looking to increase B2B leads, sales and revenue using an inbound marketing strategy, then there’s a few things you need to be prepared to do – the most important of which is react to real-time triggers.

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Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, content marketing, social media marketing, real-time marketing

IT'S TIME TO EMBRACE B2B SOCIAL MEDIA MARKETING

Posted by Kenneth Connolly on 18-Nov-2011 13:28:00

Like it or not, social media is going to be an essential element when engaging with your B2B audience.

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Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, b2b sales leads, social media marketing

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