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Is Your Maverick B2B Marketing Taking You Into the Danger Zone?

Posted by Kenneth Connolly on 13-May-2016 15:00:00

This weekend celebrates not only annual Top Gun Day, but also the 30th anniversary of the movie’s release. So, we thought we’d see how a maverick approach to your B2B marketing (i.e. failing to focus on ROI) can result in a less-than-happy ending. Instead of being a hero, your targets could end up more like Goose.

Topics: B2B marketing, B2B ROI, B2B Marketers, top gun