When it comes to using Twitter for B2B marketing, it can be tempting to assume the platform is best for fostering existing customer engagement or pushing out marketing content such as ebooks and blog posts. However, this assumption is inaccurate. In actual fact, despite its supposedly ‘fluffy’ networking exterior, Twitter can be used strategically to generate quality leads and new business opportunities.Read More
If you’re a B2B marketer, keeping up to date with all the latest channels and social media networks is a job in itself. When you add to this every other task social media requires, such as posting, responding, measuring and optimising every platform you have a company presence on, time and resource becomes an issue. If you’re anything like me, having a handy shortcut to managing a social media network is always welcomed. That’s why I’ve put together this quick breakdown of Twitter lists and how they can help you manage your time on Twitter more effectively.
It’s a platform both loved and loathed by B2B marketers who debate the relevance of Twitter as an effective B2B lead generation channel. Regardless of our thoughts on this matter, it’s hard to disagree with the fact that Twitter allows instant, easy access to some of the most influential people in the B2B marketing space. With this access comes the ability to keep up to date with the huge array of changes, developments and debates the B2B marketing industry brings, and to use this gained knowledge to fuel our own marketing plans, strategies and goals.
Twitter has stepped up its game in regards to advertising and marketing thanks to its latest development – keyword targeting.
According to the Wall Street Journal, “Facebook is working on incorporating the hashtag, one of Twitter's most iconic markers, into its service by using the symbol as a way to group conversations".