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B2B Persona Creation & Revenue Generation for Miele Professional

When one of the world’s leading manufacturers of high-quality appliances for professional use wanted to effectively connect with and nurture their customer and prospect base; we were there to help. However, in order to generate the best ROI it was necessary to comprehensively research the target audience and create documented buyer personas. 

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Our activities included… 

• Segmenting all available data groups

• Carrying out surveys via multiple channels

• Identifying the key pain points  

• Uncovering prospects' favoured communication channels

• Using the research to inform the future marketing strategy 

To see what else we did and the measurable financial results generated for Miele Professional, fill out the form on the right…