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B2B Marketing Results for Yorkshire Copper Tube

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Download this case study to find out how a multi-channel marketing strategy incorporated:

  • In-depth research and persona creation

  • Use of modern communication channels and targeted messaging

  • Closed loop reporting and strategy amendments

  • Lead generation and lead nurturing activity

  • A combination of inbound and outbound marketing techniques

To deliver a 17% uplift in B2B sales (and counting!).

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