Enigma 2.0 - The intelligent planning hub

12 things to STOP in ABM

Your mobile-friendly tip sheet

87% of B2B marketers have agreed that account-based marketing (ABM) delivers a higher ROI than other marketing activities. 

With the increased success of ABM for many businesses, naturally more and more companies are trying their hand. So, to help, we’ve compiled our list of 12 things to STOP in ABM, to ensure your campaign is successful, from planning and implementation, right through to reporting.

We’ve created this 10-minute read specifically for mobile, so you can read on the go!