Only 23% of CMOs feel they are producing content with the right information for the right audience, and delivering it at the right time, in the correct format.
On almost every company website, you will find a blog/ resources page, links to their social media, maybe even case studies, webinars and any other format of content you can think of.
However, the role of content marketers is far more significant than just populating a website. Using the right tools, techniques and strategy, content provides an invaluable channel to engage with clients, lapsed customers and those juicy prospects you’ve been trying to get the attention of for so long!
So, we’ve put together 7 tips on how you can unlock the true value and full potential of your content marketing strategy. Click the tablet to read on…