The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16^th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Topics: B2B Lead Generation, B2B Demand Generation, B2B Award Winners, customer insight, #b2bawards

The news is out, we have been shortlisted in the B2B Marketing Awards 2022!

Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us to celebrate our team’s amazing work and earn extra recognition in the UK agency space...

Topics: B2B Lead Generation, Lead Generation, B2B Marketing Awards, B2B Awards, Account Based Marketing, customer insight, #b2bawards

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

 

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

 

We’ve included a few tips to make this a little clearer…

Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing

By now, any B2B marketer worth their salt understands the ins and outs of Account Based Marketing. But creating an outstanding ABM programme, one that exceeds every expectation and delivers exceptional results, is a challenge that many have yet to master. Outstanding ABM programmes go far beyond the typical frameworks of a marketing campaign, blending sales and marketing, rigorous research, and highly creative and targeted messaging to inspire, engage and wow each prospect.

Topics: B2B Team, B2B Marketing Planning, B2B marketing ABM, B2B Marketing Personalisation

Our Business Development Director, Treina Smyth, has presented 5 considerations to have in mind when deciding whether to invest in an agency or deliver your activity through an internal team/ new recruit.

Topics: B2B Marketing Agency, Demand Generation, Out-sourced, In-house

Building a successful B2B marketing plan is no mean feat. As the saying goes, building your house on the sand is a bad idea, and the same can be said for your marketing activity. Without a rock-solid foundation, you’re unlikely to achieve the results you’re hoping for. So, we have recommended 5 key pillars you need to get right to create an outstanding B2B marketing plan that drives serious ROI for your business…

Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, martech, Content Strategy

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020.

Topics: B2B marketing, B2B Demand Generation, B2B Marketing Awards, podcast, Marketing Campaign, Research & Insight

Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10^th in the top marcomms agencies, alongside 94 other UK agencies.

Topics: B2B marketing, B2B Marketing Agency, b2b marketing industry, UK agencies

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

Nearly 2 months on from the B2B Marketing Awards 2020 and we are still thrilled with the amazing result achieved by our team and clients.

Topics: B2B Marketing Agency, B2B Marketing Awards, B2B Marketing Awards winners, Industry News

As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.

Topics: B2B lead generation strategy, B2B demand generation strategy, digital marketing, marketing technology, b2b martech, personality profiling

Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why…

Topics: B2B Marketing Strategy, B2B Marketing Planning, Innovation, Big-fish Customers

We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s what the experts recommend…

Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, Innovation

Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through rates, and download numbers for your content, you won’t have the insights you need to avoid bad tactics and replicate good results in future. So, here’s what you need to know about measuring, analysing and optimising your content in 2021…

Topics: B2B Marketing Content, B2B Strategy, B2B Content, B2B Data Analysis, Content Strategy, Optimisation