We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.
More than 800 B2B marketers filled Camden’s Roundhouse on Thursday 22nd November to recognise the industry’s leaders. Presented by Rob Beckett, and with the theme of ‘Artists of Change’, the evening paid homage to change-makers, disruptors and creative pioneers.
Over 150 judges reviewed submissions based on strategic thinking, creativity and effectiveness across 28 categories.
Taking inspiration from a noughties MTV show, our campaign with ADEY Professional Heating Solutions, ‘Pimp Their Boiler’, scooped both the gold award for ‘Best Use of Customer Insight’ and the bronze for ‘Best SME-Targeted Campaign’. Bold creative and strong messaging generated an impressive reach and ADEY were able to boost warranty registrations by 5% YoY. See the full case study here.
When NIIT Technologies approached us to change the perceptions that one of their long-standing clients had of them, we knew ABM was the way to go. Targeting 8 key decision-makers, we created a truly tailored customer journey, including direct mail, events and personalised content hubs. The result? A pipeline of £3m, a 30% decrease of their sales-cycle and the silver award for ‘Best Corporate Decision-Maker-Targeted Campaign’.
Cracking the construction market:
The launch of Zeroth, Glen Dimplex Heating & Ventilation’s revolutionary new energy system, earned the silver award for ‘Best Multi-Channel Campaign’. Using intelligent data segmentation, hyper-personalised content and high-impact direct mail, this campaign soared, delivering 347% of target and an impressive 5,419% ROI.
We had a ball at the event and are already looking forward to next year!
Want to win awards for your marketing strategy? Speak to us about how we can supercharge your efforts and create a campaign that’s worth shouting about!