Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Is Your B2B Marketing Story Good Enough to Win An Oscar?

Posted by Amy Robertson on 26-Feb-2016 16:45:00

This weekend, Hollywood is preparing for the biggest annual film awards ceremonies in the world - The Oscars. The award for “Best Original Screenplay” may not be the most prestigious, but it’s the award that celebrates the beauty of a film’s story and script.

Topics: B2B marketing, B2B Personas, b2b marketing stories, b2b marketing storytelling

ATTENTION: New data protection laws are on the way!

Posted by Amy Robertson on 17-Dec-2015 13:00:00

We all knew it was coming, but it’s finally arrived. Europe has taken a huge step towards implementing a pan-European data privacy law in the form of the General Data Protection Regulation (GDPR). The agreement which has been in discussion for the past 4 years was finally reached on Tuesday, December 15th, 2015. Although the new laws will not be enforced until 2018, it does mean there is now a finite window in which businesses need to reach the expected data protection privacy levels in order to remain compliant.

Topics: b2b data marketing, data protection act, b2b data protection, b2b GDPR laws

B2B Marketing Award Winners...Again!

Posted by Amy Robertson on 20-Nov-2015 16:10:00

The HAC in London was the beautiful (and very sparkly) venue for last night’s annual B2B Marketing awards ceremony. With over 800 marketing professionals attending last year (where we won two awards), this year’s event was bigger and better than ever! Of course, the evening took a spectacular turn when it was announced that Really B2B won Best SME Targeted Campaign – for a second year in a row!

Topics: B2B Marketing Agency, B2B Marketing Awards, B2B Awards, B2B Award Winners

B2B Marketing – Where We’re Going, We Don’t Need Roads

Posted by Amy Robertson on 21-Oct-2015 15:00:00

Today is THE actual Back to the Future day! The day when Marty McFly travels from 1985, to the ‘future’… today’s date, 21st October 2015. In the movie, the world was expected to be filled with food hydrators, hoverboards and even flying cars, but sadly these predictions haven’t quite come to fruition.

Topics: B2B marketing, B2B Marketing Predictions