Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Influencer marketing in B2B

Posted by Chris Manns on 17-Aug-2017 16:00:00

Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)

Topics: B2B, B2B Influencers, Influencer marketing

How-to Guide: B2B Inbound Marketing

Posted by Chris Manns on 23-Jan-2013 13:45:00

“Companies that blog get 55% more leads than those who don't” - Hubspot

Topics: B2B Lead Generation, B2B tips, B2B, B2B marketing, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools, reallyb2b


Posted by Chris Manns on 11-Dec-2012 09:02:00

If you’re having trouble sleeping at night, try counting sheep to help you doze off. Alternatively, check out some B2B marketing communications, as these will most likely have a similar effect.

Topics: B2B, tone of voice