Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31st. Let’s put Covid, lockdown, and social restrictions to the back of our mind for a moment or two and consider this… there’s about 5 weeks until Christmas and the decisions you make now can determine not just your end-of-year results but the kind of pipeline your sales people have for 2021.
Topics:
B2B marketing,
b2b marketing budget,
2021 planning
No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver.
If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume - the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…
Topics:
B2B Marketing Data Analysis,
b2b marketing challenges,
B2B Marketing Metrics,
marketing leads,
multi channel b2b marketing,
b2b data audit,
b2b marketing analytics,
data optimisation
After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor.
Topics:
Marketing Automation,
martech,
marketing technology,
b2b martech,
Get Stacked
Centaur Media Plc
Centaur’s marketing division rebrands as XEIM to offer broader range of services
Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses.
Topics:
really b2b,
#marketmakers,
XEIM,
Marketing Week,
Centaur Media,
Econsultancy,
Oystercatchers,
Creative Review,
Design Week,
Foresight News,
Fashion Monitor,
eXcellence In Marketing,
Year Ahead,
Influencer Intelligence,
Festival of Marketing
We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.
Topics:
B2B Data Analysis,
b2b data audit,
b2b data append,
2019 targets
We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.
Topics:
B2B Awards,
B2B Marketing to SMEs,
International B2B Marketing Awards,
#b2bmarketing,
customer insight,
adey,
niit technologies,
award winning,
gdhv,
B2B Marketing to corporate,
multi channel b2b marketing
2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers!
Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).
Topics:
really b2b,
#fom18,
#festivalofmarketing,
#b2bmarketing,
#marketmakers
So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!
Topics:
#LeadGeneration,
#fom18,
#festivalofmarketing,
#b2bmarketing
That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!
Topics:
B2B marketing,
B2B Awards,
b2b creative team,
B2B Creative Strategy,
International B2B Marketing Awards
