The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16^th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Topics: B2B Lead Generation, B2B Demand Generation, B2B Award Winners, customer insight, #b2bawards

In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

 

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

 

We’ve included a few tips to make this a little clearer…

Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing

As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.

Topics: B2B lead generation strategy, B2B demand generation strategy, digital marketing, marketing technology, b2b martech, personality profiling

Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why…

Topics: B2B Marketing Strategy, B2B Marketing Planning, Innovation, Big-fish Customers

Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through rates, and download numbers for your content, you won’t have the insights you need to avoid bad tactics and replicate good results in future. So, here’s what you need to know about measuring, analysing and optimising your content in 2021…

Topics: B2B Marketing Content, B2B Strategy, B2B Content, B2B Data Analysis, Content Strategy, Optimisation

With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy…

Topics: B2B Database, B2B insights, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, B2B marketing ABM

It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue. So now what? Well, yes it’s been a challenging year, but it’s not the end of the story. At Really B2B, we are pragmatic experts who adapt and overcome issues, so here are a couple of ways you can ensure your remaining marketing people are maximising their efforts… and your bottom line.

Topics: B2B Marketing Team, B2B Marketing Strategy, 2021 planning

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.[1]

 

Topics: B2B Marketing Strategy, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, Key Account Selection

We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome. This all sounds bleak, but it doesn’t need to be. There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail.

Topics: B2B marketing, B2B direct mail, Direct Mail, B2B Awards, B2B Creative Strategy

Anyone marketing their product or service in the B2B space will know about the International B2B Marketing Awards. This annual event is the pinnacle of the industry and recognises the very best in business-to-business marketing. Drawing in hundreds of the industry’s brightest and most creative minds, the evening itself is always one to remember, but the journey starts with the shortlist.

Topics: B2B marketing, International B2B Marketing Awards, award winning, #b2bawards

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

Topics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research

On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

Topics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech

Content is both the cause of, and solution to, many marketers’ problems.

Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.

Topics: B2B Content Marketing, marketing content, b2b content blog, interactive content

Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing