Everyone’s talking about great content – where to find it, how to write it, and how to use it to fuel B2B campaigns which generate real and measurable results. Once considered a department which shied away from metrics, today’s marketing wordsmith’s know only too well how important it is to prove the selling power behind their words.

Topics: B2B Marketing Content, content is king, b2b marketing copywriter, b2b copywriting

As a B2B marketer, do you feel like you’re on the same wavelength as the buyers you’re targeting? Do you think you understand exactly what their needs are, what they take away from the B2B marketing content you provide them with, and what types of content they’d like to see more of in the future?

Topics: B2B marketing, B2B Marketing Content, B2B marketing persona creation, B2B Marketing Personas

With the 2016 Rio Olympics over, it's clear to see that Team GB really did us proud. The final medal tally was a whopping 67 medals; 27 gold, 23 silver and 17 bronze, and the country is still united in unparalleled support and admiration for our athletes.

Topics: B2B marketing, B2B Sales and Marketing, b2b align sales and marketing

Unless you’re one of the seemingly few people on the planet who’s never seen it, fantasy drama series Game of Thrones is the TV show of the moment. With millions tuning in to each episode, especially the season finale this week, and fans enthusiastically taking to social media to discuss their favourite actors, plot theories, and (spoiler alert) who’s going to die next, the show’s popularity shows no signs of fading[i].

Topics: B2B marketing, B2B Outbound Marketing, B2B Outbound Sales, b2b marketing gatekeepers

A B2B marketing career can be incredibly exciting, whether you’re welcoming a new client on board, writing content for a new pitch, or getting butterflies when you start seeing results for clients. Following on from our ‘Day in the life of a B2B marketer’ blog, we thought we’d share some insight from real-life marketers about what it’s really like to work in a B2B marketing agency.

Topics: B2B marketing, B2B Marketing Agency, b2b marketing career

Love it or hate it, Valentine’s Day will soon be upon us again. Whether it’s with cards, flowers or chocolates, it’s the perfect time of year to pursue your crush or show your loved ones how much they mean to you. With so many articles written about how to woo that special someone in your life, we got thinking about how these tips could be applied to B2B marketing. Building relationships with your leads isn’t all that different from the relationships you build in your personal life, so what can you do to ‘woo’ your leads this Valentine’s Day?

Topics: B2B Lead Nurturing, b2b love story

Generally speaking, B2B marketing gets a bad rep. The complex sales cycles are long, the products are often higher-priced, and there’s typically an entire committee of people that need to be brought on board before a buying decision is made. Compared with the creative, fast-moving world of B2C marketing, it’s easy to see why B2B is sometimes thought of as dull [i]. However, the industry is changing. Thanks to the rise of internet technology and mobile connectivity, buyers are able to research products and services online, in their own time. In fact, decision-makers are now 60-90% of the way through their buying journey by the time they contact a vendor, and they’re no longer waiting for outbound sales calls to introduce products [ii].

Topics: B2B marketing, b2b marketing jobs, b2b marketing industry, b2b marketing account manager

The 8^th of February marks the beginning of the next Chinese Year. The Chinese calendar is made up of a cycle of twelve years, each one named after an animal, and 2016 is the Year of the Monkey.

Topics: B2B social media marketing, B2B Social Media

As many marketers have known for a while now, the business-to-business marketplace is changing. Thanks to advances in technology and the introduction of new digital channels, there’s been a significant shift in the way marketers communicate and promote themselves to their target audiences. However, it’s not just the way B2B buying decisions are made that’s changed. The people who are responsible for these decisions have also changed.

Topics: B2B marketing, B2B multi-channel marketing, b2b millennials

Ahhh, Dry January. The annual challenge to abstain from alcohol after the prolonged period of indulgence that is the festive season. More than 2 million people took part in Dry January last year and that number is expected to increase this month, as more and more of us seize the opportunity to detox our bodies and minds ready for a new year[i].

Topics: B2B marketing, B2B Marketing Content, Unique B2B Content

As 2015 draws to a close, it’s a good time to reflect on the previous twelve months and think about your goals for the coming year. Did you stick to your New Year’s Resolutions? Did you achieve all you wanted to? Most importantly, were you naughty or nice? As we all know, Father Christmas only brings presents to little girls and boys who are nice, so be on your best behaviour all year or you might just end up with a lump of coal in your stocking.

Topics: B2B social media marketing, B2B marketing, B2B Social Media

Is your business struggling to prove content marketing is providing a solid ROI? According to a recent survey, this is a common problem among B2B marketers...

Topics: B2B Content Marketing, B2B Marketing ROI, B2B Content Marketing ROI

The B2B marketing world appears to be obsessed with content. 99% of marketers say B2B content marketing is important, and it’s predicted that by 2016, half of marketers’ time will be spent on content alone.

With this in mind, you’d think the majority of B2B organisations would have a solid grasp of their content strategy, and how they’d like to grow and develop it over the coming year.

Apparently not. According to the 2015 Content Marketing Benchmarking Report, 53% of respondents in the report say they’re ‘weak’ or ‘okay’ when it comes to content strategy. 

Topics: B2B Content Marketing, B2B marketing, marketing content, B2B Content

Considering whether or not to outsource your marketing is a big decision, and choosing a B2B marketing agency that will be the right fit for your company is an even bigger one. It’s a bit like choosing dinner at a restaurant with an extensive menu. If you only look at the title of each dish and don’t read the description, there’s a possibility you’ll end up with something you don’t really like. If you read each description carefully, you stand a much better chance of selecting a dish you’ll really enjoy.

It’s the same when looking for a B2B marketing agency to partner with. If you simply select an agency based on their name, or the first page of their website, you may end up with one that doesn’t fit with your company.

Topics: B2B marketing, B2B Marketing Agency, B2B Agency, b2b lead generation agency