How focused are you on encouraging your customers to be advocates of your products or services?
The power of customer advocacy is something we’re experiencing first hand at Really B2B and the value that we’re seeing is tremendous.
If your customers are experiencing a great service/result from you and they’re willing to tell your prospects about how good an experience they’ve had, then you have a very valuable and cost-effective lead source at your disposal.
Relying on word-of-mouth is one thing, but harnessing this content and creating video testimonials will provide the opportunity to get the message across to a far wider audience. As an agency, we’re seeing the benefits of both. And for our clients, we are proactively creating video testimonials as part of a wider content strategy to provide powerful conviction. After all, seeing is believing.
What’s more, there are so many benefits to come from effective video content – SEO for one. Video is 56 times more likely to get your website ranked on the first page of Google.
As well as encouraging new visitors to your site via search, content can be pushed out across social media channels and easily shared, so you can harness the network effect:
Getting your advocates (customers) talking about you to your prospects = priceless!
