Push versus pull marketing; outbound versus inbound marketing; what’s it all about? Let us break it down for you.
Firstly, let’s just clarify that push and outbound marketing are the same and pull and inbound marketing are the same… they’ve just been given more ‘literal’ names.
Push/outbound marketing is the process of promoting your product or service to a large target audience in the hope that you will generate some interest. Types of push marketing include television ads, print ads, leaflets/door drops, cold-calling and trade shows. The idea is that you push your product/service out to as many people as possible.
B2B pull/inbound marketing is all about attracting people to come to you – pulling them in. By creating interesting and entertaining content that your prospects want to read, you give them the opportunity to come to you and seek out your product/service. Three key features which are needed for successful inbound marketing are...
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Good content
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Search Engine Optimisation (SEO)
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Use of social media
By posting relevant content on your company’s website and social media sites, you give your prospects the chance to see that you know what you are talking about; that you can offer a solution to their problem and that you are an industry thought leader. By using Search Engine Optimisation (SEO) techniques you have the chance to appear highly on the search engines' organic results pages based on certain keywords and phrases.
In today’s modern world, inbound marketing is a great addition to any company’s marketing strategy. Regardless of the particular industry, great content will always be attractive to prospects, and it doesn’t cost a lot to get started. Optimising your site for search engines costs nothing, as does setting up social network accounts, and yet both can bring huge numbers of prospects to your company.
If you’d like to find out more about inbound marketing and how you can generate leads, sales and revenue at a fraction of the cost of your outbound marketing techniques...
