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17 Influential B2B Marketing Profiles You Must Follow on Twitter

Posted by Aimee Binstead on 25-Mar-2014 17:21:00

It’s a platform both loved and loathed by B2B marketers who debate the relevance of Twitter as an effective B2B lead generation channel. Regardless of our thoughts on this matter, it’s hard to disagree with the fact that Twitter allows instant, easy access to some of the most influential people in the B2B marketing space. With this access comes the ability to keep up to date with the huge array of changes, developments and debates the B2B marketing industry brings, and to use this gained knowledge to fuel our own marketing plans, strategies and goals.

17 influential B2B Marketing profiles you must follow on Twitter

By following the Twitter accounts of the biggest industry thought leaders in B2B marketing, not only can we do our homework on the must-know topics being discussed on social media networks, but we can share this with others who value the same important information.

So, in the spirit of sharing, here are 17 influential B2B marketing profiles you must follow on Twitter…

1. B2B Marketing
Gareth Case
Will Schnabel
John Watton
Joel Harrison
Pete Jakob
Carly Ferguson
Graham Forsyth
Damian Corbet
Hanne Tuomisto-Inch
John Sweeney
BBN International
Felix Hemsley
Simon Daniels
Nina Van Driel
Jason Ball
Holly Gage

As the saying goes, knowledge is power and following the tweets of these influential B2B marketing profiles means you’ll have insight into the most recommended content resource being shared and social conversations taking place. This knowledge can be a very powerful guide to improving your own B2B marketing strategy and generating the best results.

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Topics: Twitter, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media, B2B Marketers, B2B Influencers