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5 time-saving tips to improve B2B lead generation

Posted by John Hatton on 11-Nov-2014 16:28:00

In management, if your plate isn’t full then it’s probably overflowing. There never seem to be enough hours in the day to achieve everything on your to-do list and every time there is an opportunity for a break, something inevitably pops up or a deadline moves.

50% of people who work through their breaks do so because they have too much work - Chartered Society of Physiotherapy (CSP)

5 time-saving tips to improve B2B lead generation

People you speak to rarely empathise with you and will often say, ‘at least the weekends must come around quickly’. That may be the case but there are still lead generation targets to hit, reports to present and revenue to generate. Sometimes it feels like there isn’t enough time to fit everything in. But, giving yourself goals and utilising the resources available to you will help you hit those targets.

Download a time management app

There is an abundance of apps to help you stay organised. These cover a range of different functions; from those that automatically prioritise your to-do list, to those that’ll sync your calendar across devices so you never miss a meeting. The best part is; most are free. Our favourites are:

Wunderlist - a synced to-do list
Remember the Milk - a synced task calendar
Feedly - an RSS of information you’re interested in 

Make lists

Sometimes the tried and tested way is the best way. Listing items that you need/want to achieve in a set timeframe and ticking them off as you go is a great way of making things happen. Furthermore, a recent joint study by Princeton and UCLA found people who take notes by hand are more likely to recall information than those who type.

Use a cloud-based solution

If you’re finding there isn’t enough time in the day to get through your to-do list, then you need to create more time in which you can work. It’s likely there are times of the day when you would welcome the ability to work on tasks, such as during a commute. If this is the case, there are a number of cloud-based solutions that allow you to access the same files from multiple devices. Our top three picks are Google Drive, OneDrive and Dropbox.

Only use email when it’s necessary

It can be tempting to converse with people by email when other forms of communication are more productive. Walking across the office or making a quick phone call can resolve issues and move actions along much quicker than an email rally.

Consider outsourcing

If you and your team don’t have the time or resource to accomplish everything you’d like to, or your lead generation is being limited, it might be worth outsourcing all or some of the work. Doing so will give you added time to focus on tasks that may be more pressing or important to the business.

Academics talk about two kinds of time: clock time and real time. While time is a constantly diminishing entity, how you perceive time and use it can have a significant impact on productivity. If you find that time is limiting your ability to generate leads or hit targets, then you should download the B2B lead generation planning manual. This will provide you with more information on effective lead generation strategies.

Download your B2B Lead Generation Planning Manual now

Topics: B2B Lead Generation, B2B Sales, Lead Generation, time management, B2B sales lead generation