When it comes to B2B sales, outbound prospecting plays a vital part, despite the ever-growing importance of inbound marketing. To generate the best results though, sales teams must employ the use of multiple channels, just like the winner of Top Trumps is the player with the strongest deck of cards. So, have you got a winning B2B sales hand?
To find out more about getting the best from your B2B sales channels, download our free guide: B2B Sales Channels - 10-minute Guide to Outbound Success.