Considering whether or not to outsource your marketing is a big decision, and choosing a B2B marketing agency that will be the right fit for your company is an even bigger one. It’s a bit like choosing dinner at a restaurant with an extensive menu. If you only look at the title of each dish and don’t read the description, there’s a possibility you’ll end up with something you don’t really like. If you read each description carefully, you stand a much better chance of selecting a dish you’ll really enjoy.
It’s the same when looking for a B2B marketing agency to partner with. If you simply select an agency based on their name, or the first page of their website, you may end up with one that doesn’t fit with your company.
You’re looking for a potential partner for your company, and it’s important to be thorough as after all, the end result needs to be return on your marketing spend. Start by looking at as many websites as you can. A B2B marketing agency’s website should be an insight into the way they work; clients, testimonials, examples of results, industry downloads and company culture. A good place to look is B2B Marketing’s Top 70 B2B Agencies League Table, where you can start to get a feel of a few different agencies. Make a shortlist of the ones you like and make contact with them, so you can understand more about how each would aim to benefit your business specifically.
75% of users admit to making judgments about a company’s credibility based on their website’s design – Stanford University
We know how important a website is when choosing a B2B marketing agency. In order to help with this decision-making process, we’ve recently relaunched our own website to provide you with an improved overview of our unique, numbers-driven approach. It’s been ten years since the inception of Really B2B and our new website gives you a snapshot of the real numbers we’ve delivered for companies in this time, including brands such as Miele Professional, For Dummies and Europcar.
It’s always been our mantra that the power to grow a business lies within numbers, so if it sounds like we’re on your wavelength, feel free to take a minute and have a nosy around our new website (or our digital home as we like to see it!).
Not looking for an agency partner at this time? Check it out anyway, as we’ve also created a library of content where we discuss and report on all aspects of B2B marketing, such as lead generation, measuring ROI and business growth, presented in a range of formats including ebooks, tipsheets, infographics and videos. With plenty of downloadable resources and a regularly updated blog you name the subject, we’ve probably written about it, but if we haven’t just let us know and we will!
Remember, you don’t have to be a mathematician to have a feel for numbers.