In recent years, Account Based Marketing (ABM) has proven its worthy place in a B2B marketing plan, with 87% of marketers stating that ABM outperforms other marketing activities[1].

 

This success is not easy and often does not happen overnight. The first step in achieving ABM success is selecting the right accounts, which means being able to spot who you shouldn’t be going after, just as much as you should.

 

We’ve included a few tips to make this a little clearer…

Topics: B2B Marketing Strategy, Account Based Marketing, B2B marketing ABM, customer insight, Key Account Selection, intent data, intent marketing

With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy…

Topics: B2B Database, B2B insights, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, B2B marketing ABM

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.[1]

 

Topics: B2B Marketing Strategy, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, Key Account Selection

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

Topics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research

When you know who your most profitable and high-profile clients are, why wouldn’t you want to attract more organisations just like them? Well, that’s exactly what account based marketing (ABM) enables businesses to achieve. By targeting a hand-picked group of ‘dream’ prospects, companies can focus their energy and resources on creating highly targeted messaging and activity.

Topics: B2B marketing, Account Based Marketing, B2B Account Based Marketing

Account based marketing (ABM) is one of those techniques which has picked up speed over the past 12 months. Many marketers are experimenting with the activity, others are investing heavily in it, and many more plan to implement it in some way during 2017. Now, the statistics and case studies which have already been published show that ABM works. So why isn’t everyone doing it? Well, it turns out this marketing approach isn’t for everyone. For one reason or another, some businesses just simply aren’t ready to jump aboard the ABM train. But, for those that are, our latest tipsheet is packed with hints and tips, including…

Topics: B2B, Account Based Marketing, B2B Account Based Marketing

We’ve previously discussed the benefits of B2B account-based marketing in this blog, but to ensure you generate the best results from your activity, we’ve created the following tips…

Topics: B2B marketing, Account Based Marketing, B2B Account Based Marketing

52% of marketers are currently piloting an account-based marketing programme[i]

B2B account-based marketing (ABM) is a phrase and a strategy that’s been around for a while. However, with growing adoption rates of marketing technology and increasing data capture capabilities, account-based marketing is starting to grow in popularity. And, as more and more marketers report good results from this activity, an increasing number of us are sitting up and taking notice. So, when it comes to B2B account-based marketing, what do you need to know?

Topics: B2B marketing, Account Based Marketing, B2B Account Based Marketing