The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.

In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.

Topics: B2B Blog, B2B, B2B Content, b2b content blog

So we’ve all been told how important blogs are to a marketing strategy. After all, they’re excellent pieces of content that help us address prospect’s pain points and educate them in short, concise and interesting ways. 

But too many marketers still aren’t making the most of their potential. So here you go… no more excuses, follow these simple rules and within a couple of hours you’ll have a blog that’s ready to start bringing in warm leads and nurture prospects through the sales journey.

Topics: B2B Inbound marketing, B2B Leads, B2B Blog, B2B Marketing Automation, marketing automation software

Taking a person from a stranger all the way to being sales-ready is the entire lead generation process. Within this there are the two clear stages – the demand generation stage is used to convert people from prospects to leads, and the lead nurturing stage is used to convert them from leads to sales-ready buyers. Many marketers are still unclear of how to implement the best demand generation strategy, so hopefully this series of blogs will explain. The key demand generation channels are social media, blogging, pay-per-click ads, company websites,emails and snackable content such as infographics. This post will focus on generating the best results from the blog channel.

Topics: B2B Lead Generation, B2B Leads, B2B Blog, B2B Demand Generation, B2B blogging, Business Blogging

Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published. So now what?

Topics: B2B Lead Generation, B2B Blog, B2B lead generation blogs, B2B blogging

When it comes to B2B content marketing, it’s broadly acknowledged that a blog is a key tool for inclusion. As stated by Social Media B2B, ‘companies that blog generate 67% more leads per month than those who don’t’, while a recent study from the CIM and Marketing Profs tells us 79% of the most effective B2B marketers rate blogs as their top tactic. So, we’re agreed – blogging as a B2B lead generation channel is paramount. For many, it’s not the ‘why you need a B2B blog’ that needs to be explored but the ‘how-to’. How do you implement a B2B blog that successfully generates B2B leads and delivers ROI? 

Topics: B2B Lead Generation, B2B Content Marketing, B2B tips, B2B Leads, B2B Blog, How-to, B2B Blog Content B2B