Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Demand Generation Series Part 1 – Simplifying Blogging

Posted by Kenneth Connolly on 27-Feb-2015 16:40:00

Taking a person from a stranger all the way to being sales-ready is the entire lead generation process. Within this there are the two clear stages – the demand generation stage is used to convert people from prospects to leads, and the lead nurturing stage is used to convert them from leads to sales-ready buyers. Many marketers are still unclear of how to implement the best demand generation strategy, so hopefully this series of blogs will explain. The key demand generation channels are social media, blogging, pay-per-click ads, company websites,emails and snackable content such as infographics. This post will focus on generating the best results from the blog channel.

Topics: B2B Lead Generation, B2B Leads, B2B Blog, B2B Demand Generation, B2B blogging, Business Blogging

B2B lead generation blogs – a how-to guide

Posted by Kenneth Connolly on 11-Dec-2014 16:09:00

Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published. So now what?

Topics: B2B Lead Generation, B2B Blog, B2B lead generation blogs, B2B blogging