Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Marketing Budget – How to Secure Yours

Posted by Kenneth Connolly on 02-Oct-2015 17:20:00

Update: On average, 28% of a marketing budget is allocated toward content. Those that see the most success, however, allocate 42% - (30 September 2015)

Topics: B2B, B2B marketing, b2b budget, b2b marketing budget, Marketing Budget, B2B Marketing Plan

How to increase your B2B marketing budget

Posted by Kenneth Connolly on 03-Sep-2015 17:25:00

A recent survey of 100 chief marketing officers by The CMO Club in partnership with IBM found that ‘57% of respondents indicated their budgets would increase over the next 2-3 years’. This statistic is in addition to the findings that ‘Overall, marketing budgets were reported up, due to either strategic funds or strong organic increases, but so are expectations. Furthermore, CMOs are planning to increase their spending across every stage of the buyer journey over the next two years by an average of 50%’. 

Topics: B2B marketing, B2B Marketing ROI, b2b budget, b2b marketing budget