If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

Most B2B marketers know that it’s quintessentially important to invest time, resources, and energy into creating in-depth B2B buyer personas for each of the decision-makers they are intending on targeting. Or do they? A recent study found that 50% of B2B brands admitted they don't have buyer personas in place[i].

Topics: B2B marketing, B2B Buyers, B2B Personas, B2B Buyer Personas

Companies that are best-in-class at aligning marketing and sales experienced an average of 20% growth in annual revenue - Oracle

Topics: B2B marketing, B2B Buyers, B2B Buyer Personas

Why are B2B buyer personas so important for B2B marketing? We take a quick look in this short video discussing exactly why buyer personas are a marketer's best friend and how to create them successfully. Video not for you? You can read the full transcript below and download the how-to guide today to learn more about how to create revenue-generating buyer personas. 

Topics: B2B, B2B marketing, B2B Buyers, B2B video, Buyer Personas, B2B Buyer Personas

You’re probably used to sitting in countless meetings with various heads of department and members of the creative team as part of the campaign planning process. You and your team come up with an idea that can’t fail to captivate your prospects’ imaginations whilst addressing their pain points. But for some reason, the campaign figures just don’t inspire as they should have done; so why?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

The vast majority of B2B decision-makers have a wealth of marketing material to choose from when looking for solutions to pain points. This means that unlike in the past, purchasing power is well and truly with the customer rather than the seller.

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

Does tailoring your marketing to a specific buyer sometimes feel like you’re playing a game of Guess Who?

Topics: B2B, B2B marketing, B2B Buyers, B2B Marketing Agency, Buyer Personas, B2B Buyer Personas

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy