I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.

Topics: B2B Sales Funnel, B2B Sales-Qualified Leads, b2b customer experience, #b2bmarketing, b2b communication, customer centric, mql

It’s hard to believe that the time has rolled around again for the annual B2B Marketing Get Stacked event, but as with most things in the current climate – with a change in approach! Set up as a virtual event, this would typically strike the fear of death by PowerPoint into the hearts of most marketers, but I’m pleased to report that B2B Marketing executed this in a way that was not only smooth running and engaging, but every bit as insightful as previous years.

Topics: B2B Marketing Automation, B2B Lead Qualification, B2B Lead Scoring, Marketing Automation, martech, marketing technology, b2b martech, b2b communication

Not every prospect is ready to convert at the same time, and it can take a bit of a nudge to push some prospects down the sales funnel. As a lead generation agency, we use content to achieve this goal, and considering it generates 3X the ROI of traditional marketing programmes, the juice is definitely worth the squeeze.[i] 

So, whether you are completely new to content marketing, or your current strategy is not having the desired effect, this is the read for you.

Topics: marketing content, marketing leads, b2b communication, engagement

In this time of uncertainty, you have likely seen a shift in marketing focuses while businesses find their feet with this new remote way of working.

As a B2B demand generation agency, we know first- hand that the one thing you must not cancel or slow down is your lead generation and marketing efforts. Here we discuss some ways to keep things ticking over amid the current chaos.

Topics: marketing content, marketing leads, b2b communication, remote working

72% of business buyers expect communications from businesses that are personalised to suit their needs.

To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…

Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication