Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

How to adapt to new B2B data profiling legislation

Posted by Kenneth Connolly on 22-Jan-2016 17:10:00

In December last year, the EU finally agreed to go ahead with the new General Data Protection Regulation (GDPR) as a replacement for the existing Data Protection Act (DPA). So, now that we all know it’s definitely going to happen and we’ve seen details about the finer points of the legislation, it’s time to start preparing.

Topics: B2B marketing, B2B Data, B2B Database, b2b data protection

B2B marketing in 2016 – are you ready?

Posted by Kenneth Connolly on 06-Jan-2016 16:00:00

In the B2B Agencies Report 2015-2016, created by B2B Marketing and Circle Research, it was found that ‘the vast majority (86%) of agencies described the state of the market as ‘strong’ or ‘good’ in 2015, with a positive outlook for the months ahead’. Now, although this finding looks good on the face of it, there was in fact a deeper discovery…

Topics: B2B marketing, b2b data protection, b2b marketing 2016, b2b marketing future

ATTENTION: New data protection laws are on the way!

Posted by Amy Robertson on 17-Dec-2015 13:00:00

We all knew it was coming, but it’s finally arrived. Europe has taken a huge step towards implementing a pan-European data privacy law in the form of the General Data Protection Regulation (GDPR). The agreement which has been in discussion for the past 4 years was finally reached on Tuesday, December 15th, 2015. Although the new laws will not be enforced until 2018, it does mean there is now a finite window in which businesses need to reach the expected data protection privacy levels in order to remain compliant.

Topics: b2b data marketing, data protection act, b2b data protection, b2b GDPR laws