The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16^th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Topics: B2B Lead Generation, B2B Demand Generation, B2B Award Winners, customer insight, #b2bawards

We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020.

Topics: B2B marketing, B2B Demand Generation, B2B Marketing Awards, podcast, Marketing Campaign, Research & Insight

Topics: B2B Lead Generation, B2B Pay-per-click, pay-per-click marketing, B2B Demand Generation

Topics: B2B Lead Generation, B2B Leads, B2B Demand Generation

B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73% - Newbreedmarketing

Topics: B2B Lead Generation, B2B marketing, social media marketing, B2B Social Media, B2B Demand Generation

Taking a person from a stranger all the way to being sales-ready is the entire lead generation process. Within this there are the two clear stages – the demand generation stage is used to convert people from prospects to leads, and the lead nurturing stage is used to convert them from leads to sales-ready buyers. Many marketers are still unclear of how to implement the best demand generation strategy, so hopefully this series of blogs will explain. The key demand generation channels are social media, blogging, pay-per-click ads, company websites,emails and snackable content such as infographics. This post will focus on generating the best results from the blog channel.

Topics: B2B Lead Generation, B2B Leads, B2B Blog, B2B Demand Generation, B2B blogging, Business Blogging

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy

89% of marketers say that demand generation is either an important or primary focus for them – Marketo

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B Lead Qualification, B2B Lead Nurturing, B2B Demand Generation