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B2B Marketing Strategy… Is Your Digital Presence Working For You?

Posted by Kenneth Connolly on 08-Oct-2014 17:14:00

B2B Marketing recently joined forces with Google to analyse the digital strategy of B2B businesses, and the results were rather eye-opening. 80% of B2B organisations agree that a quality online presence is essential for their business to succeed. However, 85% of respondents rated their online presence as less than 8 out of 10. This means that the majority of companies in the B2B realm believe they have work to do.

Topics: B2B, B2B marketing, B2B Digital Marketing, B2B Marketing Strategy, Marketing Strategy