We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome. This all sounds bleak, but it doesn’t need to be. There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail.

Topics: B2B marketing, B2B direct mail, Direct Mail, B2B Awards, B2B Creative Strategy

The handshake, the light bulb and the group huddle. What do all of these have in common? Have you got it yet? They’re all B2B marketing clichés! In the Really B2B office, these are just some of the concepts that spring to mind when we think of over-used images in B2B direct mail. But if people recognise these to be clichés, why are they frequently used in lots of B2B marketing campaigns?

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, Direct mail marketing, B2B direct mail

Topics: B2B, B2B Marketing ROI, Marketing ROI, B2B Direct Marketing, Direct mail marketing, B2B direct mail, ROI, Direct Mail, Direct Marketing

As we approach the half-way point of 2015, the same old question still pops up in conversations and online forums and throws a cat among the pigeons... ‘Should we still use direct mail marketing?’ In a recent discussion we saw online, a huge number of people had posted their opinions on the subject and also stated whether they thought the channel could still generate ROI or not. However, of all the posts that were submitted, virtually none of them referenced lead nurturing, the sales funnel or direct mail’s position within it. And that’s why most marketers are wrong about this channel. 

Topics: B2B marketing, B2B Direct Marketing, Direct mail marketing, B2B direct mail