I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

Topics: B2B, B2B Marketing ROI, Marketing ROI, B2B Direct Marketing, Direct mail marketing, B2B direct mail, ROI, Direct Mail, Direct Marketing

As we approach the half-way point of 2015, the same old question still pops up in conversations and online forums and throws a cat among the pigeons... ‘Should we still use direct mail marketing?’ In a recent discussion we saw online, a huge number of people had posted their opinions on the subject and also stated whether they thought the channel could still generate ROI or not. However, of all the posts that were submitted, virtually none of them referenced lead nurturing, the sales funnel or direct mail’s position within it. And that’s why most marketers are wrong about this channel. 

Topics: B2B marketing, B2B Direct Marketing, Direct mail marketing, B2B direct mail

Previously in this blog we’ve discussed how ‘boring’ B2B marketing can be. The combination of lifeless creative, dull content and endlessly exhausted communication channels (such as direct mail and telemarketing) meant B2B marketing was considered ‘mind-numbingly dreary’. But times have changed...

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B multi-channel marketing, B2B Direct Marketing

Ten years ago at a fictional high school called ‘Marketing High’, there was a group of friends called ‘The Channels’. This little gang had members such as Email, Telemarketing, Trade Shows and Print Ads. But, the leader of the posse was undoubtedly Direct Mail. He was a legend. Everybody admired him, looked up to him and he really was the ‘King of Cool’. I think he even had a leather jacket.

Topics: B2B Lead Generation, b2b sales leads, B2B Lead Qualification, B2B Direct Marketing, Direct mail marketing