Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.

Topics: B2B email marketing, B2B Email, b2b marketing emails

As a primary method of contacting prospects, email is one of the most popular marketing channels. However, lead generation emails can be a delicate matter. What should you write, what shouldn’t you write, how should you follow it up afterwards…it’s a minefield! Lead generation emails should be carefully crafted, keeping the prospect in mind at all times. The goal is to write engaging content that shows understanding of your prospects’ pain points, and positions you as an industry thought leader.

Topics: B2B Lead Generation, B2B marketing, B2B email marketing, B2B Buyers, B2B Email

Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash. 

Topics: B2B, email marketing, B2B marketing, B2B email marketing, B2B Email

182.9billion emails were sent every day in 2013 – The Radicati Group

Topics: email marketing, B2B marketing, B2B email marketing, Email subject lines, B2B Email