Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.

Topics: B2B email marketing, B2B Email, b2b marketing emails

The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i). Email is here to stay. And for good reason.

Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

There was a time when B2B email marketing was the go-to move for organisations looking to communicate with their prospects, leads and customers. However, the arrival of more contemporary channels such as social media and content seem to have taken the shine off email’s apple, but does that mean it’s no longer the force it once was? Certainly not. A report by Marketing Cloud found that 73% of markers agree that email marketing is core to their business. So, perhaps now’s the time to double check that your email marketing is as good as it can be.

Topics: B2B Lead Generation, B2B marketing, B2B email marketing

As a primary method of contacting prospects, email is one of the most popular marketing channels. However, lead generation emails can be a delicate matter. What should you write, what shouldn’t you write, how should you follow it up afterwards…it’s a minefield! Lead generation emails should be carefully crafted, keeping the prospect in mind at all times. The goal is to write engaging content that shows understanding of your prospects’ pain points, and positions you as an industry thought leader.

Topics: B2B Lead Generation, B2B marketing, B2B email marketing, B2B Buyers, B2B Email

Email marketing has had a tough time of it in recent years. With the introduction of new and exciting digital marketing alternatives, email marketing has had to compete with the growing popularity of channels like social media and mobile marketing.

Topics: B2B Lead Generation, B2B Marketing ROI, B2B email marketing, b2b emails

Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash. 

Topics: B2B, email marketing, B2B marketing, B2B email marketing, B2B Email

182.9billion emails were sent every day in 2013 – The Radicati Group

Topics: email marketing, B2B marketing, B2B email marketing, Email subject lines, B2B Email

Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B email marketing

Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B email marketing, B2B Email Testing, subject line