Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Discover what’s missing from your 2021 plan

Posted by Kenneth Connolly on 27-Nov-2020 16:33:52

With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy…

Topics: B2B Database, B2B insights, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, B2B marketing ABM

5 top takeaways from the B2B Summit 2015

Posted by Kenneth Connolly on 18-Jun-2015 17:15:00

On June 17, B2B Marketing’s annual summit took place at The Brewery in London… and what an event it was! Having been lucky enough to get a ticket to the sold-out show, I heard a multitude of fantastic speakers over the course of the day-long event. Staying primarily within the confines of the content ‘stream’ of proceedings, I ventured into another room only once to check out the day’s first speakers on multi-channel marketing. The event was an unforgettable experience and one which provided insights that’ll I’ll be implementing and developing for the next 12 months.

Topics: B2B marketing, B2B Summit, B2B Marketing Summit, B2B insights, B2B marketing learning