The B2B Marketing Awards are the largest and most prestigious marketing awards in the B2B calendar. Taking place annually, this year’s event was held on November 16^th at the Old Billingsgate in London, where the best and brightest of the B2B marketing industry were out in force.

Topics: B2B Lead Generation, B2B Demand Generation, B2B Award Winners, customer insight, #b2bawards

The news is out, we have been shortlisted in the B2B Marketing Awards 2022!

Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us to celebrate our team’s amazing work and earn extra recognition in the UK agency space...

Topics: B2B Lead Generation, Lead Generation, B2B Marketing Awards, B2B Awards, Account Based Marketing, customer insight, #b2bawards

72% of business buyers expect communications from businesses that are personalised to suit their needs.

To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…

Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication

Gone are the days of the marketing team one side of the room and sales the other, only speaking to pass over leads. We have reached an age where we need to work smarter to see increased results. Enter, "SMARKETING"...

Topics: B2B Lead Generation, B2B Sales and Marketing, smarketing, sales and marketing alignment

Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing

Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!

Topics: B2B Lead Generation, B2B Agency, B2B Awards, B2B Award Winners

I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

When it comes to B2B lead generation, we’re all given basically the same objectives – get more leads and ensure they are high quality. As marketers, the pursuit of these goals keep our minds occupied almost constantly. But, one factor is more important than the other. For example, if you can’t generate leads, then their quality is going to be the least of your concerns. So, for this reason alone, lead generation needs to be the primary focus for B2B marketers.

Topics: B2B Lead Generation, B2B lead generation strategy, B2B Lead Generation Planning

In a February 2016 report, 83% of B2B marketers said they were focusing on lead quality over lead quantity[i]

So, what is considered a high-quality lead, and why are B2B marketers turning their attention to quality over quantity? Well firstly, a high-quality lead is one which meets all of the BANT criteria (Budget, Authority, Need Time), and adheres to the sales team’s lead conditions. But most importantly, a quality lead is one which is easily converted to a customer and spends money with the organisation. The reason B2B marketers are more focused on this outcome rather than generating multiple leads is because, you can’t pay bills with engagement.

Topics: B2B Lead Generation, B2B marketing, B2B Sales

53% of buyers say that their time to make a purchase has increased over the last year. 80% say they are taking more time to research and 82% say they are viewing more sources[i]

 On April 24^th, the Virgin Money London Marathon will be taking place in the capital, and the world’s best professional runners will be joined by dedicated amateurs to complete the 26-mile course. Everyone taking part will have been training and preparing for months in order to ensure they make it to the finish and beat their personal best time. So, given that B2B lead generation has become a marathon and not a sprint, what can the London Marathon’s runners teach us marketers about staying the course and achieving success over longer distances?

Topics: B2B Lead Generation, B2B Buying cycle, b2b buying

The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i). Email is here to stay. And for good reason.

Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

The handshake, the light bulb and the group huddle. What do all of these have in common? Have you got it yet? They’re all B2B marketing clichés! In the Really B2B office, these are just some of the concepts that spring to mind when we think of over-used images in B2B direct mail. But if people recognise these to be clichés, why are they frequently used in lots of B2B marketing campaigns?

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, Direct mail marketing, B2B direct mail

There was a time when B2B email marketing was the go-to move for organisations looking to communicate with their prospects, leads and customers. However, the arrival of more contemporary channels such as social media and content seem to have taken the shine off email’s apple, but does that mean it’s no longer the force it once was? Certainly not. A report by Marketing Cloud found that 73% of markers agree that email marketing is core to their business. So, perhaps now’s the time to double check that your email marketing is as good as it can be.

Topics: B2B Lead Generation, B2B marketing, B2B email marketing

As we’ve highlighted in this blog previously, B2B predictive lead scoring is growing in popularity. As the number of organisations utilising this tool continues to grow, so too do the reports of its success. For example, in a recent survey by SiriusDecisions, they found that 98% of respondents say they would purchase predictive lead scoring again [i]. This level of positive feedback is difficult to argue with. However, there seems to be a hurdle preventing a widespread adoption of this solution… skills and resources.

Topics: B2B Lead Generation, B2B Lead Scoring, B2B Predictive Lead Scoring,

It’s no secret that over the past few years the B2B buying cycle has changed. As decision-makers carry out more and more of their own research before speaking directly to an organisation, the role of B2B sales has changed dramatically. This development has made such an impact, that many B2B salespeople have begun to fear for their jobs and are feeling surplus to requirements. But this shouldn’t be the case. The fact is, although the buyer journey has changed, B2B salespeople still have a part to play in it – just in a slightly different way.

Topics: B2B Lead Generation, B2B Leads, B2B Sales