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B2B lead generation blogs – a how-to guide

Posted by Kenneth Connolly on 11-Dec-2014 16:09:00

Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published. So now what?

Topics: B2B Lead Generation, B2B Blog, B2B lead generation blogs, B2B blogging