Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Get Stacked 2020 - Key Learnings

Posted by Jade Parkinson on 30-Apr-2020 11:35:34

It’s hard to believe that the time has rolled around again for the annual B2B Marketing Get Stacked event, but as with most things in the current climate – with a change in approach! Set up as a virtual event, this would typically strike the fear of death by PowerPoint into the hearts of most marketers, but I’m pleased to report that B2B Marketing executed this in a way that was not only smooth running and engaging, but every bit as insightful as previous years.

Topics: B2B Marketing Automation, B2B Lead Qualification, B2B Lead Scoring, Marketing Automation, martech, marketing technology, b2b martech, b2b communication

B2B Predictive Lead Scoring – Have You Got The Skills?

Posted by Kenneth Connolly on 06-Nov-2015 16:00:00

As we’ve highlighted in this blog previously, B2B predictive lead scoring is growing in popularity. As the number of organisations utilising this tool continues to grow, so too do the reports of its success. For example, in a recent survey by SiriusDecisions, they found that 98% of respondents say they would purchase predictive lead scoring again [i]. This level of positive feedback is difficult to argue with. However, there seems to be a hurdle preventing a widespread adoption of this solution… skills and resources.

Topics: B2B Lead Generation, B2B Lead Scoring, B2B Predictive Lead Scoring,

What can Eurovision teach us about B2B lead scoring?

Posted by Kenneth Connolly on 21-May-2015 16:54:00

Saturday night sees the return of Eurovision to our screens for yet another year - an event which pitches countries against each other in a singing contest, yet ultimately ends up televising a bearded lady and a Finnish heavy metal band. But, like a puppet on a string, we’ll all be in front of our TVs come Saturday night, ready to see what this year’s extravaganza is going to delight our senses with.

Topics: B2B Lead Generation, B2B Leads, B2B Lead Scoring

B2B Lead Scoring and Measuring Success

Posted by Kenneth Connolly on 09-Jul-2014 17:56:00

The final of the 2014 FIFA World Cup is only days away and the entire planet is waiting with baited breath to see who wins. What will the final score be? Who will the goal scorer(s) be? You see, it’s all about that score.

Topics: B2B Inbound marketing, B2B Leads, B2B Lead Nurturing, B2B Lead Scoring, Lead scoring