Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Where Will B2B Marketers be in 12 Months’ Time?

Posted by Kenneth Connolly on 15-Jul-2016 15:00:00

According to the Hays UK Salary & Recruiting Trends 2016, 60% of millennials in marketing anticipate leaving their jobs within the next 12 months and 34% expect to leave within six months[i]

With an industry-wide skills gap already having an impact on marketing teams, what will this exodus of millennial workers mean for marketing in future? Well, firstly, it simply cannot be allowed to happen. Millennials and digital natives are vitally important to modern marketing, and their ability to adapt to frequent and rapid changes makes them ideal employees. So the question then, is how to stop them leaving the industry? The only real way to solve this issue is by finding out exactly what is driving them away.

Topics: B2B marketing, B2B Marketing Skills, B2B Marketers, b2b marketing millennials

Is Your Maverick B2B Marketing Taking You Into the Danger Zone?

Posted by Kenneth Connolly on 13-May-2016 15:00:00

This weekend celebrates not only annual Top Gun Day, but also the 30th anniversary of the movie’s release. So, we thought we’d see how a maverick approach to your B2B marketing (i.e. failing to focus on ROI) can result in a less-than-happy ending. Instead of being a hero, your targets could end up more like Goose.

Topics: B2B marketing, B2B ROI, B2B Marketers, top gun

Join the race towards B2B marketing success

Posted by John Hatton on 03-Jul-2015 09:19:00

On July 3-5, the Formula 1 British Grand Prix returns to Silverstone for another year and promises to bring its usual high levels of excitement and wheel-to-wheel action. As the likes of Hamilton and Vettel push their vehicles to the limit at breakneck speeds, every opportunity to reduce lap times will be grabbed with both hands. Success in this sport is all about scientific levels of research and measurement coupled with a desire to improve efficiency and results (even if only by a tiny bit) every single time.

Topics: B2B marketing, B2B Marketing Automation, B2B Marketers, marketing profit, marketing automation software

The Story of B2B Marketing Manager Mary - Sound Familiar?

Posted by Kenneth Connolly on 19-Dec-2014 12:12:00

On Thursday, January 2nd 2014, a fictional marketing manager named Mary returned to her office to continue on from where she’d left off in 2013. Surrounded by her small team of enthusiastic marketers, her company was more than capable of spreading their marketing messages via email, direct mail and across multiple social media channels. But things wouldn’t be this simple for long.

Topics: B2B, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B Marketers, b2b marketing budget

A B2B Marketing Christmas Poem

Posted by Kenneth Connolly on 16-Dec-2014 15:22:00

T’was the week before Christmas, and all were in bed
But B2B marketers were using their heads
The New Year approached, and all were aware
Of the changes afoot, but how to prepare?

Topics: B2B, B2B marketing, B2B Marketers, business growth

Should B2B Marketing Be Outsourced or In-house?

Posted by John Hatton on 30-Sep-2014 17:25:00

Outsourced lead generation achieves 43% better results than in-house – Marketing Sherpa 

Topics: B2B Inbound marketing, B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency, Outsourced Marketing

B2B Marketing – 7 Steps to Inbound Marketing Integration

Posted by John Hatton on 11-Sep-2014 17:29:00

Topics: B2B Inbound marketing, B2B marketing, Inbound marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency

B2B Marketing: The current issues as seen by Kirsty Dawe

Posted by Aimee Binstead on 02-Sep-2014 17:20:00

B2B marketing has always been a complex and fast-moving industry. As a marketing agency director and member of the IDM Business-to-Business Marketing Council, with 15 years’ experience on both client and agency-side, Kirsty Dawe gives us her take on the biggest challenges facing marketers today.

Topics: B2B Inbound marketing, B2B, B2B marketing, B2B Outbound Marketing, B2B Sales Funnel, B2B Marketers, Kirsty Dawe

B2B Marketing Design – Successful Communications

Posted by Kenneth Connolly on 22-Aug-2014 08:46:00

There will be a 13% increase in demand for graphic designers by 2020 Be-A-Careers

Topics: B2B Inbound marketing, B2B Content Marketing, B2B marketing, B2B Marketers, B2B Marketing Design, B2B Design

20 Things B2B Marketers Should Know About Infographics

Posted by Aimee Binstead on 21-May-2014 17:38:00

In B2B marketing, visual content is arguably the most effective way to engage with prospects. According to MDG Advertising, articles that contain images result in 94% more total views than those without. As a visual piece of content that turns otherwise complex or dull topics into easy to absorb and engaging information, infographics are just one great tool B2B marketers can use to make content marketing more appealing for prospects. That is, of course, when they are done well.

What is an effective infographic?

Topics: B2B Inbound marketing, B2B Content Marketing, B2B tips, B2B marketing, Infographics, B2B Marketers, B2B Infographics

17 Influential B2B Marketing Profiles You Must Follow on Twitter

Posted by Aimee Binstead on 25-Mar-2014 17:21:00

It’s a platform both loved and loathed by B2B marketers who debate the relevance of Twitter as an effective B2B lead generation channel. Regardless of our thoughts on this matter, it’s hard to disagree with the fact that Twitter allows instant, easy access to some of the most influential people in the B2B marketing space. With this access comes the ability to keep up to date with the huge array of changes, developments and debates the B2B marketing industry brings, and to use this gained knowledge to fuel our own marketing plans, strategies and goals.

Topics: Twitter, B2B marketing, Twitter marketing, B2B Twitter, B2B Social Media, B2B Marketers, B2B Influencers