We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020.

Topics: B2B marketing, B2B Demand Generation, B2B Marketing Awards, podcast, Marketing Campaign, Research & Insight

Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10^th in the top marcomms agencies, alongside 94 other UK agencies.

Topics: B2B marketing, B2B Marketing Agency, b2b marketing industry, UK agencies

Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31^st. Let’s put Covid, lockdown, and social restrictions to the back of our mind for a moment or two and consider this… there’s about 5 weeks until Christmas and the decisions you make now can determine not just your end-of-year results but the kind of pipeline your sales people have for 2021.

Topics: B2B marketing, b2b marketing budget, 2021 planning

In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference. Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. Often a B2C purchase is quick, forgettable and far less emotive whereas in B2B the experience can last a lot longer and let’s face it we all want to be seen to have made the right decision in front of our colleagues and peers.

Topics: B2B marketing, b2b customer experience, B2B Customer retention, B2B CX, CX

We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome. This all sounds bleak, but it doesn’t need to be. There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail.

Topics: B2B marketing, B2B direct mail, Direct Mail, B2B Awards, B2B Creative Strategy

Last week I was invited to a presentation by B2B Marketing on ‘Marketing at the speed of light’. It gives great insight into the latest trends and challenges B2B marketers are facing in industry right now, and touches on the things we need to get to grips with to evolve.

Topics: B2B marketing, b2b creative, B2B Creative Strategy, b2b marketing trends, creative big idea

Anyone marketing their product or service in the B2B space will know about the International B2B Marketing Awards. This annual event is the pinnacle of the industry and recognises the very best in business-to-business marketing. Drawing in hundreds of the industry’s brightest and most creative minds, the evening itself is always one to remember, but the journey starts with the shortlist.

Topics: B2B marketing, International B2B Marketing Awards, award winning, #b2bawards

That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!

Topics: B2B marketing, B2B Awards, b2b creative team, B2B Creative Strategy, International B2B Marketing Awards

Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing

I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

As a generation who were born or brought up during the age of internet technology, digital natives are able to adapt and respond to the latest digital trends with seemingly little trouble. What about the rest of us though? What about those of us who go to great lengths to understand and implement the latest tech, only to find that 3 more tools have arrived in the marketplace during that time? As people who seem to be endlessly chasing a ‘comfort zone’ of the latest technology knowledge, these digitally displaced marketers could really do with a break.

Topics: B2B marketing, digitally displaced, b2b marketing digital native, digital natives

Believe it or not, 91% of B2B buyers are influenced by word-of-mouth referrals when making their buying decision[i]. This means that even with their great power and authority, there are few things which these decision-makers rely on more than input from their colleagues. So, what does this mean for you? Well, ultimately it means - overlook these influencers at your peril.

Topics: B2B marketing, B2B Influencers, b2b decision-makers

‘Martech’ is a term that’s been around for a while, but what seems to have slipped quietly under the radar is the fact that the number of actual marketing technologies is growing at an exponential rate. This means that there’s twice as many software options and programs as there were last year, and there will be twice as many by this time next year. Now, on an individual basis, each of these solutions will no doubt have their benefits. But, to a marketing director who is tasked with overseeing data, targets, and the results of the marketing department, this tech explosion can create a dizzying environment – not to mention a big headache.

Topics: B2B marketing, b2b marketing director, b2b marketing technology

Before we dive into this topic and its potential uses within the B2B marketing space, lets first be clear on the definitions. Augmented reality is the ability to superimpose digital objects and imagery into the real world using a camera (smartphone or tablet) as the conduit. Virtual reality on the other hand, is the creation of an entirely digital world which people can access via immersive technology such as headsets. All make sense? These are technologies which you’ve no doubt seen previously in different forms and variations. But, as the technology develops and becomes more mainstream, these digital realities are starting to make waves in the world of marketing.

Topics: B2B marketing, augmented reality, virtual reality, b2b marketing VR and AR, ar and vr

When you know who your most profitable and high-profile clients are, why wouldn’t you want to attract more organisations just like them? Well, that’s exactly what account based marketing (ABM) enables businesses to achieve. By targeting a hand-picked group of ‘dream’ prospects, companies can focus their energy and resources on creating highly targeted messaging and activity.

Topics: B2B marketing, Account Based Marketing, B2B Account Based Marketing