Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition
Last week, B2B Marketing published their annual UK Agencies Benchmarking Report. Really B2B featured 10th in the top marcomms agencies, alongside 94 other UK agencies.
Topics: B2B marketing, B2B Marketing Agency, b2b marketing industry, UK agencies
Generally speaking, B2B marketing gets a bad rep. The complex sales cycles are long, the products are often higher-priced, and there’s typically an entire committee of people that need to be brought on board before a buying decision is made. Compared with the creative, fast-moving world of B2C marketing, it’s easy to see why B2B is sometimes thought of as dull [i]. However, the industry is changing. Thanks to the rise of internet technology and mobile connectivity, buyers are able to research products and services online, in their own time. In fact, decision-makers are now 60-90% of the way through their buying journey by the time they contact a vendor, and they’re no longer waiting for outbound sales calls to introduce products [ii].
Topics: B2B marketing, b2b marketing jobs, b2b marketing industry, b2b marketing account manager
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